How do people earn money from YouTube?

1. Ad revenue. When there's an ad on a video watch page, the creator of that video shares the revenue from that ad with YouTube. YouTubers aren't allowed to discuss ad rates, but it's generally acknowledged to be between $1 per 1,000 views, up to a few dollars per 1,000 views. Many YouTubers also make sponsored or branded content, in which they share or discuss a product for a fee. This can be very lucrative, but there's also the risk of clouding your authentic relationship with your audience.